Terms and conditions

These terms apply to every offer, account, subscription, trial, order, implementation, support request and use of Slecto. Slecto provides software for choice assistants, product finders, guided selling flows, product matching, result emails, contacts, campaigns, automations, analytics, embeds and integrations.

The customer acts in the course of a business or professional activity. Slecto is not intended as a consumer service. If additional written agreements, a data processing agreement, order form or service proposal apply, those documents apply in addition to these terms. In case of conflict, the most specific written agreement prevails.

The customer is responsible for all users, roles, invitations, credentials, API keys, embeds, SMTP accounts, integrations, product feeds, templates, domains and settings used in its workspace. Actions performed from the customer account are deemed to be authorised by the customer.

The customer must keep login details confidential, use appropriate access controls and immediately notify Slecto of suspected misuse, unauthorised access or security incidents. Slecto may suspend access if it reasonably suspects misuse, unlawful use, security risk, non-payment or violation of these terms.

The customer remains fully responsible for all content, questions, answers, product data, prices, stock information, recommendations, match rules, scoring, explanations, emails, forms, landing pages, audiences, campaigns and automation logic configured in Slecto.

Slecto may help structure, display, test or automate the customer's data, but does not verify whether a product recommendation, legal text, price, claim, audience, discount, availability, medical, financial, technical or commercial statement is correct, complete or lawful. The customer must review outputs before publication and remains responsible for decisions based on Slecto output.

For personal data of the customer's visitors, leads, customers, staff and other end users, the customer is the controller unless the parties expressly agree otherwise in writing. Slecto generally acts as processor for such customer personal data and processes it on the customer's documented instructions.

The customer determines the purposes and means of processing, including what data is collected, which forms are shown, which emails are sent, which integrations are connected, which retention periods are appropriate and which legal basis applies. The customer must provide all required privacy notices, cookie information and disclosures to data subjects.

Slecto may process account, billing, security, platform telemetry, abuse-prevention and service-improvement data as an independent controller where necessary for operating, securing, improving and administering Slecto, as further described in the privacy statement.

Slecto can send transactional emails, result emails, quote follow-up, service messages, marketing campaigns, newsletters, nurture emails and automation emails. The customer is solely responsible for determining and documenting a valid legal basis for every email or automation sent through Slecto.

Slecto is configured so that marketing and automation functionality may be used on the customer's own legal basis and at the customer's own risk. By using email, campaigns or automations, the customer represents that it has a valid legal basis, such as consent, an existing-customer relationship, legitimate interest where permitted, contractual necessity or another applicable legal basis, and that the use complies with GDPR, ePrivacy, Dutch and other applicable telecom, consumer, advertising and anti-spam rules.

Unsubscribes, suppression entries, hard bounces, complaints, manual exclusions and technical blocklists remain protective safeguards. The customer may not bypass, remove or misuse those safeguards to contact a person who has unsubscribed, objected, complained or must otherwise be excluded.

Slecto does not provide legal advice and does not decide whether the customer's legal basis is valid. The customer must maintain evidence, assessments, legitimate-interest balancing tests where relevant, consent records where relevant, customer-relationship records, unsubscribe logs and other documentation required by law.

When the customer embeds a Slecto guide or script on its own website, that website is the environment in which visitors interact with the guide. The customer is responsible for the cookie banner, consent mechanism, privacy notice, cookie policy, CMP configuration, script disclosures and any required legal basis on that website.

Slecto embedded widgets operate with host-managed consent as the standard. Slecto does not show a separate cookie banner inside embedded widgets. The customer represents that the host website correctly handles consent, legitimate interest or another valid basis for analytics, preferences, marketing, storage, tracking and any connected third-party services. If no valid host signal is available, Slecto may keep necessary guide functionality available while disabling analytics, marketing tracking and embedded storage.

The customer is responsible for ensuring that embeds do not violate platform rules, browser policies, third-party terms, accessibility laws, advertising rules, cookie laws or data protection requirements. Slecto may provide technical options, but the customer remains responsible for implementation choices on the customer's website.

The customer may connect SMTP providers, ecommerce platforms, product feeds, CRM systems, analytics tools, marketing tools, webhooks, AI services or other third-party services. The customer is responsible for having the right to connect those services, share data with them and use their APIs, credentials and content.

Third-party services are governed by their own terms and availability. Slecto is not responsible for downtime, data loss, changed APIs, deliverability issues, spam filtering, account suspension, rate limits, incorrect product feeds, import errors or costs caused by third-party services or customer-provided credentials.

The customer may not use Slecto for unlawful, deceptive, harmful, discriminatory, infringing, abusive, spam-related, security-invasive or rights-violating activity. The customer may not send malware, phishing, unsolicited bulk messages, unlawful advertising, misleading claims or content that violates applicable laws or third-party rights.

The customer may not attempt to reverse engineer, scrape, overload, probe, bypass, resell without permission, interfere with or gain unauthorised access to Slecto, its infrastructure, other customers' data or connected systems.

Slecto will use commercially reasonable efforts to keep the service available, secure and usable. Slecto does not guarantee uninterrupted, error-free or always-compatible operation. Maintenance, incidents, third-party failures, security measures, product changes or force majeure may affect availability.

Slecto may change, improve, limit or discontinue features where reasonably necessary for security, compliance, product development, cost control or operational reasons. Slecto may provide support, documentation and guidance, but response times and resolution are not guaranteed unless expressly agreed in writing.

Fees, trial terms, usage limits, billing periods and plan features are shown in the relevant order, pricing page, invoice or written agreement. Unless agreed otherwise, fees are exclusive of VAT and other taxes.

The customer must pay invoices on time. Slecto may suspend or limit access, email sending, automations, embeds, exports, integrations or support in case of non-payment, payment risk, chargeback, exceeded limits or suspected abuse.

Slecto and its software, designs, code, templates, documentation, brand, algorithms, UI, workflows, know-how and platform materials remain owned by Slecto or its licensors. The customer receives a limited, non-exclusive, non-transferable right to use Slecto during the applicable subscription or trial.

The customer retains ownership of its own product data, content and customer data. The customer grants Slecto the rights necessary to host, process, display, transmit, analyse and secure that data for providing the service and related support.

Slecto may apply security measures such as authentication, access controls, logging, encryption where appropriate, abuse monitoring and backups. No system is completely secure, and the customer must also apply appropriate organisational and technical measures on its own side.

Data may be retained, deleted, anonymised or archived according to the applicable plan, settings, operational needs, legal obligations, backup cycles and processing agreement. The customer is responsible for timely exports and for configuring retention where options are available.

To the maximum extent permitted by law, Slecto is not liable for indirect damage, consequential loss, lost profits, lost revenue, lost sales, lost goodwill, lost data, business interruption, reputational damage, fines, penalties, claims from third parties, deliverability issues, incorrect recommendations, unlawful customer content, unlawful emails or unlawful legal bases chosen by the customer.

To the maximum extent permitted by law, Slecto's total aggregate liability for any claim is limited to the amount paid by the customer to Slecto for the affected service in the three months before the event giving rise to liability, with an absolute maximum of EUR 500. This limitation does not apply where liability cannot legally be limited.

The customer indemnifies and holds Slecto harmless against claims, complaints, investigations, fines, damages, settlements, costs and expenses arising from the customer's content, products, data, legal bases, emails, campaigns, automations, audiences, cookie choices, embeds, integrations, SMTP use, third-party services, breach of law or breach of these terms.

Slecto may require the customer to cooperate in handling complaints, regulator inquiries, unsubscribe disputes, deliverability incidents, security incidents or third-party claims connected to the customer's use of Slecto.

Either party may terminate a subscription according to the agreed plan or written agreement. Slecto may terminate or suspend immediately if the customer breaches these terms, fails to pay, creates legal or security risk, misuses the service or materially harms Slecto, other customers or third parties.

After termination, the customer's access may end and data may be deleted or retained according to legal obligations, backup cycles and the data processing agreement. Provisions intended to survive termination, including payment, confidentiality, intellectual property, liability limitations and indemnities, remain in effect.

These terms are governed by Dutch law. Unless mandatory law provides otherwise, disputes will be submitted to the competent court in the Netherlands. The parties will first try to resolve disputes commercially and in good faith.

These terms are drafted to allocate operational and legal responsibility clearly, but they do not replace legal advice. If the customer operates in a regulated sector or sends marketing at scale, the customer should obtain its own legal review.